🌹 What Is Rose Gold?
Rose gold is not pure gold — it’s an alloy made by mixing pure gold with other metals, primarily copper and sometimes silver, giving it a warm pinkish-rose hue. It’s commonly found in 18K and 14K variants, where:
- 18K rose gold ~ 75 % gold + 22.5 % copper + 2.5 % silver
- 14K rose gold ~ ~58.5 % gold + higher copper content
These metal mixes give rose gold strength and colour variation, but it is never 100 % pure gold.[1]
📈 What is the Price of Rose Gold in India?
Unlike bullion prices for pure gold, there isn’t a universally quoted “rose gold price per gram” because its value depends on the gold content, purity (karat), and current live gold market rates.
Current Gold Rate (India)
As of early Feb 2026, approximate gold prices are:
- 24K gold: ₹15,442 per gram
- 22K gold: ₹14,155 per gram
- 18K gold: ₹11,582 per gram
Role of rose gold pricing: Rose gold jewellery is valued based on the gold content equivalent to its karat purity, not the coloured alloy price.
🔢 How to Calculate Rose Gold Jewellery Price
Jewellers in India typically price gold jewellery using this formula:
Final Price = (Gold Rate × Weight × Purity) + Making Charges + GST + Hallmark Charges
Here’s how it works:
- Gold content calculation:
- For 18K, use ~75 % of the gold price.
- For 14K, use ~58.5 % gold rate.
2. Making charges: Labor and design fees — often 5 %–10 % or more of the gold cost depending on design complexity.
3. GST & hallmark: Taxes and certification add cost.
So rose gold jewellery is priced on metal value + craftsmanship/tax, not merely by colour.
💰 Example: Estimated Cost of Rose Gold
As an illustration (based on raw material cost only):
- 1 gram of 18K rose gold equivalent: ~75 % of 18K gold rate → about ₹8,687 (75 % of ₹11,582)
- 5 grams (raw metal): ~₹43,435 (5 × ₹8,687)
⚠️ Actual jewellery prices are usually higher due to making, GST, BIS hallmark and brand premiums.
Some online listings show typical jewellery costs:
- Rose gold jewellery earring sets start ~₹8,000 and can exceed ₹50,000 for wedding/ornate sets.
- Branded pieces like an 18K rose gold and diamond ring may be in the ₹1 L+ range.
💸 Is Rose Gold As Expensive As Yellow Gold?
No — rose gold typically costs less per gram than high-purity yellow gold because its gold content is lower. For example:
- A piece of 22K yellow gold contains more gold (higher intrinsic value) than similarly weighted 18K rose gold.[2]
However, the final retail price of rose gold jewellery may approach or exceed pure gold jewellery depending on design, making charges, brand and craftsmanship.
📊 Resale Value & Investment Worth
Resale Value
- Rose gold resale value is primarily based on the gold (karat) content and current metal rates, not on making charges or design value.[3]
- When selling, buyers typically pay for the gold content (after deductions), not jewellery retail price.
Investment Perspective
- Rose gold is usually considered fashion jewellery, not a traditional investment form like gold coins or bullion.
- For pure value retention or wealth storage, high-purity yellow gold (22K/24K) typically performs better due to higher gold content.
🌺 Rose Gold Jewellery in India Today
Rose gold continues to be popular in India’s modern jewellery market, especially for:
- Chains and necklaces
- Rings and earrings
- Contemporary bridal pieces and everyday wear
Brands such as Gemlay Jewels offer lightweight gold and diamond jewellery in elegant rose gold designs, including rings, earrings, bracelets, bangles, pendants, mangalsutra, necklaces, nose pins, and modern watch accessories—crafted for both everyday wear and contemporary styling.
Recent trends show a shift toward 18K and 14K pieces due to elevated pure gold prices — rose gold being a more affordable and stylish option for many buyers.
🌟 FAQs
Is rose gold 24K?
No — rose gold is an alloy and is not available in 24 K. Its usual variants are 14K and 18K.
How much is 1g of rose gold worth?
Worth roughly the percentage of gold content × live gold price — e.g., 18K ~75 % of the gold rate on that day.
Is rose gold a good investment?
As jewellery, it’s beautiful and wearable, but as pure investment, traditional yellow gold coins/bars hold higher value retention.
Do gold buyers buy rose gold?
Yes — buyers will purchase based on gold content (karat), but resale prices might be lower compared to higher-karat yellow gold.
📌 Final Takeaway
The price of rose gold in India isn’t quoted like yellow gold rates — it’s tied to the gold market price, karat purity, making/tax charges, and design complexity. For accurate pricing:
- Understand the gold rate today
- Know your jewellery’s karat and weight
- Factor in making/GST/brand premiums
This lets you see why rose gold is often valued differently than traditional gold jewellery and helps you make informed buying decisions.